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In this video tutorial, Devon Dean, content director at ProjectManager.com, emphasizes the importance of personal interaction in successfully selling a project through a proposal. He highlights that decision-makers are unlikely to approve a project based solely on the proposal document. Instead, building relationships and engaging in discussions with stakeholders is crucial. Dean advises project sponsors and champions to actively lobby decision-makers and use these interactions to refine their understanding of the project’s needs and benefits. Overall, effective communication and personal engagement are vital for obtaining funding and support for a project.