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In this video tutorial, the speaker discusses key elements to include in a proposal. The first page should contain the client’s company name, address, phone number, along with the proposer’s logo and contact information, such as email and website. It’s important to maintain a professional presentation, including the company name and date. The second page should express gratitude to the client for considering the proposal, and provide an introductory statement about the journey ahead. The speaker indicates that the proposal will be divided into three different categories, although specifics about these categories are not detailed in the transcript.