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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of interpersonal communication in successfully selling a project proposal. He explains that a well-prepared proposal document alone is insufficient for gaining funding and resources; personal interactions with decision-makers are crucial. Dean advises project managers, sponsors, and champions to actively lobby for their projects and engage in one-on-one meetings to better understand the decision-makers' perspectives and refine their proposals accordingly. By combining well-crafted documentation with effective communication, the chances of project approval significantly increase.
