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In 2020, I started my business without a formal plan, relying solely on my marketing expertise. While I was knowledgeable about content and marketing, I lacked understanding in key areas like sales projections and operational planning. This lack of structure made building my business challenging. As an e-commerce coach, I've observed many entrepreneurs beginning without a business plan, but I believe that a well-structured plan is essential for success. Traditional business plans may seem daunting, but they are not obsolete. After I began implementing my business plan in late 2020, I saw significant improvements in productivity and goal achievement. Strategic planning provides essential guidance for success.