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In my business training sessions with owners, a recurring question is how to assess sustainable financial viability or obtain loans in Nigeria. Many organizations offer business loans and grants, especially at the start of the year, such as the Tony Elumelu Foundation and COVID-19 palliative loans. However, many applicants face denials due to missing a crucial element in their business plans. A business plan serves as a document outlining the potential of a business for investors and team members. It should include an executive summary, customer market analysis, marketing plan, financial analysis, and an exit strategy to effectively communicate your intentions to shareholders and potential investors.