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In this tutorial, Devon Dean from ProjectManager.com discusses how to effectively sell your project through a proposal. He emphasizes that successful project funding relies on interpersonal communication, not just the proposal document itself. A well-crafted document is essential, but engagement with decision-makers is crucial for success. Dean advises project sponsors and champions to actively lobby decision-makers while preparing the proposal. He encourages using meetings and discussions to refine their understanding of what decision-makers need, which can enhance the chances of securing funding and support for the project.