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In this video tutorial, Alex Berman from Inspire Beats explains how to write a proposal. He emphasizes that a proposal is a crucial document sent to clients in B2B selling, showcasing the services offered and the solutions to the clients' problems. He notes that proposals should be customized and detail the project's specifics. The tutorial will outline when to use a proposal and its components. Alex is currently in a rented room with a whiteboard to assist in his explanation. The video aims to provide a clear understanding of writing effective proposals for business clients.