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In this tutorial, the speaker discusses the importance of understanding how to organize a start-up through a business model. A business model defines how a company creates value for itself while delivering products or services to its customers. Traditionally, companies were organized by functional departments like sales or engineering, often represented in an organizational chart. However, the speaker advocates for a new approach, introducing a diagram with "nine boxes" to illustrate all components of a business, applicable to any company, from large corporations to small start-ups. This framework aims to provide a clearer understanding of the interrelated aspects of a business.
