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In this tutorial, the focus is on organizing a start-up effectively through a business model. A business model explains how a company creates value for itself while delivering products or services to customers. Traditionally, companies were organized by functional departments, such as sales or engineering, represented in an organizational chart. However, the tutorial suggests a new approach: a diagram that encapsulates all components of a business. This new perspective will utilize a framework of nine boxes to describe any company, regardless of its size, from large corporations to small two-person start-ups.
