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In this tutorial, Devon Dean from ProjectManager.com discusses the importance of interpersonal communication in selling a project through a project proposal. He emphasizes that decision-makers are influenced by personal interactions, and a well-crafted proposal alone is insufficient to secure funding and resources. Dean advises project leaders, sponsors, and champions to actively engage in lobbying decision-makers and conduct one-on-one meetings. This not only helps in promoting the project but also allows them to refine their understanding of what decision-makers seek, ultimately increasing the likelihood of project approval.