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In this tutorial, Devon Dean, content director at ProjectManager.com, emphasizes the importance of personal interaction in successfully selling a project through a proposal. He highlights that decision-makers are influenced not just by the proposal document but also by prior communication and relationships. Key points include the necessity of engaging with project sponsors and champions to actively lobby decision-makers, using these interactions to refine and enhance the project's understanding and alignment with organizational needs. Ultimately, effective advocacy is critical to securing funding and resources for the project.
