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In this video, Meg discusses the importance of the brand questionnaire for brand photographers preparing for photo shoots. She emphasizes the significance of connecting with clients and outlines four essential questions she recommends including in the questionnaire. Although she asks more than four questions, these key inquiries help in understanding the client's needs better. Meg clarifies that the brand questionnaire is sent after the client has booked and paid their deposit, following an initial connection call where she learns about their brand. This approach enhances the planning and customization of each brand photo shoot.