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In this video tutorial, the speaker discusses the importance of new client questionnaires, emphasizing that the process takes one to three hours for each new client. For web designers, essential information includes access to the website's backend, logos, and copy, while marketers need access to advertising accounts such as Facebook, Google, and YouTube. The speaker highlights that understanding the client's business is crucial before starting a project, as it informs the features and design preferences desired. While initial information can be gathered over the phone, having a formal questionnaire helps confirm and clarify client requirements.