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In this video, Jordan Steen, also known as Serial Entrepreneur, provides a step-by-step guide on creating a proposal for potential clients. He emphasizes the importance of detailing services and costs to secure the deal. The tutorial is part of a larger focus on starting a marketing agency, building a personal brand, and launching an online business. Jordan encourages viewers to subscribe for future content, including free training, templates, and proposals. The video aims to equip viewers with the necessary skills to develop effective proposals that meet client expectations.