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This video tutorial discusses the role of press releases in book marketing, particularly for book launches. Julie from Book Launchers explains that while press releases are often included in marketing packages, their usefulness for authors today can be questionable. She highlights that press releases traditionally aimed to garner media attention, but their effectiveness may have diminished over time. Julie emphasizes the services offered by Book Launchers in helping authors self-publish nonfiction books that create impact, grow their brands, and generate income, while retaining all rights and royalties. The video promises insights for authors curious about using press releases in their marketing strategy.