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Many book marketing packages offer a press release for book launches, which typically includes a headline, quote, and book details. While media attention is desirable, the effectiveness of press releases for authors is questioned. In this video, Julie from Book Launchers discusses whether press releases are beneficial for book marketing. Book Launchers aims to assist in writing, publishing, and promoting nonfiction books, helping authors grow their brands and businesses while retaining all rights and royalties. Historically, press releases were crucial for garnering media interest in the 1990s, but their relevance may have diminished in today’s marketing landscape.