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How to Save Book Press Release in JPG

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- One of the things a lot of book marketing packages includes is a press release for the book launch. You know those lovely, little, one or two pagers that give a headline, a quote, and a few details about the book? It sounds good in theory, you probably want media attention for your book launch, but is a press release actually useful for you as an author? If youve been wondering about press releases for your book launch and book marketing, this video is for you. (upbeat music) Hey, there, Im Julie the Book Broad, from Book Launchers, were your professional self-publishing team helping you write, publish, and promote a nonfiction book that will help you have a huge impact on your readers, and done right, will help you grow your brand, build your business and make you money. The best part? You keep all rights and royalties, baby! Yeah! (chuckles) Press releases were all the rage in the 1990s. You needed a press release to get the attention of media, and as a business you issued a pr

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Got questions?

Below are some common questions from our customers that may provide you with the answer you're looking for. If you can't find an answer to your question, please don't hesitate to reach out to us.

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What file format should a press release be in?

When you send a press release for your business, the best formats are either a Word Document or pasted directly into the email body. Sending a press release in a PDF format makes it much more difficult for journalists to copy the content and use it, which lessens the likelihood of them sharing your news.

Are press releases public domain?

One thing to remember is that press releases live in the public domain, which means your stakeholders and customers can see them. So, instead of thinking of a press release solely as a ticket to earning news coverage, consider it as a valuable piece of marketing content.

How do you credit a photo in a press release?

Make sure you have copyright permission and written authorization. If you are using an image a photographer took, you need their permission in writing. After you have permission, write a caption in the following format: Photo: From L to R: (name, town). Photo credit: Photographer name of Company XYZ.

Can journalists use photos from social media?

Journalists are normally allowed to publish photos, comments and information from social media profiles, forums or blogs if there are no privacy settings protecting them and they do not show anything private. Journalists may publish information about you which is in the public domain.

Can you use an image from a press release?

Even if you dont get sued for it, it can be bad PR for your company if youre using others photos without permission. Whenever were using someone elses image, its safer to assume that its copyrighted. Use your own graphics, purchase them from a stock photo service, or ask the author if you can use their image.

How do you file a press release?

How to send a press release Identify journalists who may be interested in your story. Gather contact information. Create an interesting subject line. Develop a lead for your pitch. Craft the body of your pitch email. Include your press release. Provide your contact information. Send your pitch email at the right time.

Should press releases have pictures?

A press release announcing the launch of a new smartphone should include a flurry of high-quality, attention-grabbing images that will attract journalists interest. Even so, unless its absolutely essential, avoid adding too many images in your press release.

Can you copy directly from a press release?

Press releases are published specifically to relate newsworthy information to journalists. Therefore, there is no reason why a well-written press release cant be picked up and published as is. However, media outlets have fired journalists for copying and pasting a press release as an original article.

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