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This video tutorial discusses the relevance of press releases in book marketing, particularly for book launches. Julie, the host from Book Launchers, highlights that while marketing packages often include press releases to attract media attention, their effectiveness for authors today may be questionable. Julie explains that her team supports authors in writing, publishing, and promoting nonfiction books to maximize impact, build brands, and generate income, all while retaining rights and royalties. The video aims to address whether authors should consider using press releases in their marketing strategies, especially since their popularity has waned since the 1990s.