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Many book marketing packages include a press release for the book launch, which typically features a headline, a quote, and key details about the book. While it may seem beneficial for authors seeking media attention, it's important to evaluate the actual effectiveness of press releases in this context. In this video, Julie from Book Launchers discusses the role of press releases in book marketing. Book Launchers aims to assist authors in writing, publishing, and promoting nonfiction books that can significantly impact readers, enhance brand visibility, support business growth, and generate revenue while allowing authors to retain all rights and royalties. Press releases were once essential for gaining media attention, particularly in the 1990s.