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In December, gift certificate purchases peak, making it an excellent opportunity for businesses to attract loyal and new customers. This video tutorial will guide you on how to create your own gift certificate. Additionally, viewers are encouraged to sign up for the VIP vault at LaShondaBrown.com, which offers free resources like cheat sheets, tutorials, and stock photos. The creator mentions that all thumbnails and animations for their videos are made using Canva and invites viewers to request a video on designing YouTube graphics. The tutorial will begin shortly, focusing on creating gift certificates.