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In this video, Kelly Schaefer discusses the use of gift certificates as a marketing tool for businesses, particularly in concierge and personal organizing sectors. She highlights that while gift certificates can effectively attract clients and generate revenue, they can also lead to various pitfalls if not implemented correctly. Kelly aims to share common mistakes to avoid when utilizing gift certificates in marketing strategies. As the creator of the Concierge Academy, she assists local service-based businesses in increasing their profits and client base to enhance community impact. The video outlines her experiences and insights on the subject.
