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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of personal interaction when selling a project through a proposal. He notes that decision-makers often do not consider project proposals in isolation, highlighting that effective communication with them is crucial for securing funding and resources. Dean advises project sponsors and champions to actively engage with decision-makers, using lobbying sessions and one-on-one meetings to refine their understanding of project needs and perspectives. He stresses that a well-crafted proposal alone is not sufficient if it lacks prior personal engagement.