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In this tutorial, the speaker clarifies the concepts of intellectual property ownership and licensing, which often confuse clients. Ownership involves assigning rights to the other party, commonly referred to as "work for hire." This means that once ownership is assigned, the original creator relinquishes all rights and control over the intellectual property. In contrast, licensing allows the creator to retain certain rights while granting permission to another party to use the intellectual property under specific terms. The speaker emphasizes the importance of clear language in agreements to specify whether ownership or licensing is being established.