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Writing a press release for your next music release is crucial for your promotional campaign, as it can significantly impact your chances of getting media or radio coverage. In this tutorial, the importance of crafting an effective press release is emphasized, likening the challenge to writing a CV or bio. The initial step involves gathering essential information, starting with your artist bio, which should be broken down into bullet points. You'll also need a private streaming link for your release, with SoundCloud being recommended for uploading your MP3 securely. This approach facilitates easy access for journalists and producers to listen to your work.