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In this tutorial, Devon Dean from ProjectManager.com discusses how to effectively sell a project using a project proposal. He emphasizes that personal interaction is crucial, stating that decision makers are unlikely to support a proposal without prior communication. Dean advises project leaders, sponsors, and champions to actively engage with decision makers, lobbying for their project to increase its chances of funding. He suggests using these interactions to refine their understanding of the project and its importance to the organization, highlighting that a strong proposal alone is insufficient without relational groundwork.