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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a proposal. He emphasizes that relationships and communication are crucial, as decision-makers won't solely rely on the proposal document without prior interaction. He advises that even well-crafted proposals need active lobbying from project sponsors and champions to engage decision-makers. These discussions are opportunities to refine the understanding of project needs and ensure alignment with stakeholders. Essentially, personal engagement is key to securing funding and support for the project.