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In this tutorial, Devon Dean from ProjectManager.com discusses the importance of effectively selling a project through a well-crafted proposal. He emphasizes that personal connections are crucial, as decision-makers are less likely to fund a project based solely on the proposal document. Engaging with stakeholders and decision-makers is essential to build support. Dean advises project sponsors and champions to actively communicate and lobby for the project during meetings, using these opportunities to clarify and enhance their understanding of what decision-makers need. Overall, personal interaction is key to successfully securing project funding.