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In this tutorial, Devon Dean from ProjectManager.com discusses how to effectively sell a project through a project proposal. He emphasizes that personal interactions are crucial, as people buy from people. A well-crafted project proposal alone is not enough; it requires prior communication with decision-makers to secure funding and resources. Dean advises project sponsors and champions to actively lobby and engage in one-on-one meetings with key decision-makers to refine the project’s goals and gain support. This proactive engagement is essential for increasing the likelihood of project funding and success.