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In this video tutorial, Jordan Steen, known as Serial Entrepreneur, guides viewers on creating a proposal for potential clients, detailing what services to include and how to outline the costs. The tutorial aims to help viewers understand the steps necessary to successfully land deals by effectively presenting their offerings. Steen invites viewers interested in marketing agency strategies and online business creation to subscribe for updates on future content, including free training and templates. The session promises a practical demonstration with an actual proposal example.