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To establish a formal agreement with an ad agency, ensure your terms and conditions are clearly documented. Download the Rebrand Abul ad agency agreement template and customize it in Microsoft Word to clarify the roles and responsibilities of both parties. The template covers important aspects such as terms and conditions, the services provided by the agency, defined fees, payment terms, and duration. It includes legal language to set general conditions for the agreement. Once customized, seek legal counsel for review and finalization. Access the template by clicking the link in the description and selecting the orange download button on the tools page. If you're not a member, create a Demand Metric account to access this and many other marketing resources.