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To formalize an agreement with an ad agency, it's essential to have clear terms and conditions documented. Download the Rebrand Abul ad agency agreement template, which can be customized in Microsoft Word. The template outlines the roles and responsibilities of both the ad agency and your company, detailing the services to be provided, fees, payment terms, duration, and more. It sets expectations using precise legal language for the overall agreement. After customizing, seek legal counsel to review and finalize the document. To access the template, click the link in the description and then the orange download button on the tools page. If you aren't a member, create a Demand Metric account for this resource and other marketing tools.