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In a business context, Jeffrey Gitomer emphasizes that effective salespeople are relationship builders who create value for their customers. As the Y and Z generations increasingly enter the business landscape, trust becomes paramount in professional relationships. A service proposal presentation serves as an ideal foundation for establishing this trust. It is a document designed to sell goods and services to potential clients, outlining common pain points and how the proposed solutions address them. Essentially, a service proposal acts as a clear documentation of the B2B sales process, aligning the expectations and goals of both the seller and the buyer.