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hi welcome itamp;#39;s Paul Tilly and uh today in marketing research weamp;#39;re going to be discussing sample designs sampling procedures and Sample sizes first Iamp;#39;d like to take you through some of the specific topics weamp;#39;re going to be looking at first weamp;#39;re going to Define what a population a census and a sample is weamp;#39;re going to explain why researchers use samples weamp;#39;re going to decide weamp;#39;re going to talk about the appropriate samples to be able to to get good good U results from weamp;#39;re going to design appropriate sample weamp;#39;re going to use appropriate statistical tools to extract useful information from samples and identify the key Concepts in a sample plan weamp;#39;re going to control for errors and reduce the number of chances of reduce the chances of the problems resulting weamp;#39;re going to illustrate distinctive features of probability and non probability samples weamp;#39;re going to calculate and interpr
