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So if youamp;#39;re a designer and youamp;#39;d like to create better logos, well, stick around because youamp;#39;re about to learn seven advanced logo design techniques that many professionals use at the time. And in the next ten minutes, youamp;#39;ll know how to use them as well. This video is also sponsored by Squarespace, which is an all in one platform to help you set up a site where you can showcase your work so products or even sell your time, and weamp;#39;ll come back to them a bit later. First up, weamp;#39;re going to take a look at how colors can affect our perception of spacing within a logo. So here we have a logo design. We have a black on white. And then we have a white on black. And technically both of these are exactly the same. However the white logo on the black background actually makes the characters look closer together than they are a little bit of optical trickery. So what we can do to make sure that both versions look the same is increase the tracking,