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love using gifs and visual elements in my video marketing Iamp;#39;ve actually been doing this since I launched my YouTube channel in 2019 Iamp;#39;ve even created my own gifs and I donamp;#39;t just do this because itamp;#39;s fun and aligned with my brand which it totally is there are three huge reasons why I use GIFs and visual elements in my videos and why you should too the first is they help grab attention so Studies have actually shown that using visual elements in your videos help grab and keep attention better than text based content it keeps your content interesting and stops the scroll second they can help convey meaning adding in the right GIF or b-roll to your video can really help convey and clarify the meaning of your message which is really helpful if you use a lot of sarcasm or innuendo like I do and the third reason you should be using gifs in your marketing is they help convey emotion words can only convey so much but adding a gif of someone jumping up and down f
