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The speaker believes that creating a traditional business plan is outdated and inefficient. Instead, they advocate for an approach that focuses on quickly testing business ideas by putting messaging into the marketplace, building a sales funnel, and driving traffic to see audience reactions. They argue that the initial attempt is unlikely to succeed, and spending months developing a business plan may result in wasted time. In contrast, testing ideas in just two weeks allows for faster adaptation and strategy changes based on real market feedback.
