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In this tutorial, Devon Dean from ProjectManager.com explains the importance of effectively selling a project through a project proposal. He emphasizes that successful proposals are not solely reliant on the document itself but are significantly influenced by prior communication and personal interactions with decision-makers. Dean advises that while preparing the proposal, project sponsors and champions should actively engage with these stakeholders to advocate for the project. These lobbying efforts should also serve to refine and enhance the understanding of the project’s needs and objectives, ensuring a higher chance of securing funding and support.
