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In this video, Jordan Steen, also known as The Serial Entrepreneur, guides viewers on how to create a proposal for potential clients. The tutorial focuses on the essential components to include in the proposal, the services offered, and pricing details to effectively secure the deal. Steen emphasizes the importance of this process for those interested in starting a marketing agency, building a personal brand, or launching an online business. He encourages viewers to subscribe for future content, including free trainings, templates, and proposals. The video promises a step-by-step approach to making a compelling proposal to clients.