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Proposals are crucial for attracting more photography clients, as detailed in this tutorial. It provides a step-by-step guide on creating a proposal and contract, using the presenter’s own template that helped acquire over 50 product photography clients during the pandemic. The video emphasizes that the lessons apply not just to photographers, but to any service-based business. A proposal formalizes discussions with clients and is essential for securing projects; without it, there is no deal. The presenter highlights the importance of obtaining a client’s signature to finalize agreements, as verbal commitments alone do not guarantee projects.