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Emily Probst from Modern Machine Shop shares tips on writing and submitting a press release. She emphasizes that choosing a relevant topic is crucial; potential subjects include new products, technologies, events, trade shows, mergers, or management changes. A press release serves as a communication tool to inform others about significant developments in a business and can lead to larger stories. Probst advises being concise since she receives numerous press releases weekly and requires efficiency to process them. Overall, the tutorial highlights the importance of clear and relevant communication in the manufacturing industry.