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Writing a press release is crucial for your promotional campaign as it significantly impacts press and radio coverage. This video explains how to create an effective press release. It emphasizes the challenges musicians face when writing about themselves, comparing it to crafting a CV or bio. A well-structured press release is essential for marketing, acting as a sales tool for both you and your product. Start by gathering necessary information, including breaking down your artist bio into bullet points. Also, obtain a private streaming link for the release, recommending SoundCloud for uploading your mp3 as it facilitates easy access for journalists and producers.