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In this tutorial, Neil Patel discusses the common issue of low conversion rates on landing pages, revealing that 96% of visitors typically do not convert. He highlights that the average conversion rate is only 4.02%, which can lead to wasted ad spend. Patel plans to identify factors that hinder conversions and offer guidelines to enhance them. He emphasizes the importance of understanding user experience (UX) factors that could significantly impact landing page effectiveness. The tutorial aims to equip viewers with strategies to improve their conversion rates and make better use of their advertising investments.