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The partnership strategy focuses on identifying experts within various verticals who understand how to effectively apply the company's sensor technology for touchless 3D and gesture control to enhance customer experiences. The speaker, a CEO and a graduate of the Mars incubator, emphasizes their role in offering insights on partnerships and negotiations. They discuss their choice to pursue a licensing model from the outset, relying on partnerships rather than having a direct product. The discussion aims to provide an overview of the company's approach and address common themes encountered during one-on-one discussions about their business strategy and concepts related to licensing and partnerships.