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The speaker presents a business strategy for video editors to potentially earn an extra $15,300. The process involves three key steps: (1) creating a product to sell, (2) finding clients for that product, and (3) upselling to maximize revenue. The speaker emphasizes the importance of shifting from making one-off videos to creating content that can be sold multiple times. This approach can lead to increased income opportunities for freelance videographers, editors, and content creators, exploring a service that is prevalent in every town.