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A creative brief is a concise strategic document, typically one to two pages, used by marketing teams, ad agencies, and freelancers to define the goals, scope, and requirements of a creative project. It captures the brand's vision, voice, and target audience, providing clear guidance for writers, designers, and video teams. While personal projects may allow for free artistic expression, corporate campaigns require clarity to avoid misunderstandings that can lead to stress, frustration, and increased costs. A well-defined creative brief enhances team alignment with client goals, enabling the delivery of high-quality work with fewer revisions.