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In this tutorial, Brad emphasizes the importance of optimizing mobile experiences, especially for Millennial and Gen Z users who predominantly shop on their phones. Key considerations include understanding user demographics and preferences for communication, such as SMS versus email. Implementing features like tap-to-text and chat bubbles enhances user interaction and simplifies data collection. Additionally, during peak sales events like Black Friday and Cyber Monday, he advises turning off lead captures but reminding to reactivate them post-sale. Finally, Brad stresses reviewing product recommendations and in-page promotions to seamlessly integrate suggestions into the mobile experience.