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Developing financial projections for a new business can be challenging, especially when uncertain about future revenues and costs. This video provides 10 tips for creating effective financial projections. The first tip emphasizes the importance of pricing, which is crucial for attracting customers and ensuring profitability. Setting prices too high can drive away potential buyers, while prices that are too low can hurt the business's profitability. Competitive pricing is essential since gross margins directly stem from pricing strategies, and gross profits are needed to meet financial obligations and support growth. Additionally, analyzing profitability across various products and services is important for accurate projections.