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[Music] developing the financial projections for your business may seem like a daunting task after all how can you know what type of revenue and costs your business will encounter in its first year of operation let alone the first five years putting the projections in the plan and presenting it to funders also seems so final as of saying you promise stand by these numbers how can this be the case when you feel extremely uncertain about the projections today in this video we are going to share 10 tips on how to build a financial projection for your business number one pricing pricing is a science in its own right two high prices deter customers and too low prices decrease the profitability of the business pricing should therefore be competitive gross margins of a business are the direct result of pricing gross profits are necessary to cover the financial obligations of a company and to allow for growth profitability of different products and services need to be analyzed and they should