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In this video tutorial, Jordan Steen, known as Serial Entrepreneur, explains how to create a proposal for potential clients, detailing what services to include and how to communicate costs. He emphasizes the importance of a well-structured proposal to secure deals. The video is aimed at those interested in starting a marketing agency, building a personal brand, or launching an online business. Viewers are encouraged to subscribe and activate notifications for more content, including free training and templates. The tutorial will display practical steps through a screen share, illustrating the proposal-making process.