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In this lesson, we explore the business model canvas, focusing on the nine steps to create your first business model. The business model is defined as a plan for operating a business, identifying revenue sources, target customers, products, and financing details. It illustrates how key business drivers connect. Transcribing this information into a document may require multiple pages, and conceptualizing it mentally can be complex and confusing. The business model canvas simplifies this process by providing a clear visual framework, enabling easier understanding and manipulation of business components. Examples will further clarify these concepts throughout the tutorial.