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To establish a formal agreement with an ad agency, it's crucial to have clear terms and conditions documented. Download the rebrand Abul ad agency agreement template and customize it in Microsoft Word to define the roles and responsibilities of both the agency and your company. This template allows you to outline the services provided, fees, payment terms, duration, and set expectations using precise legal language. After customizing the agreement, seek legal counsel to review and finalize it. To access the template, click the link in the description, go to the tools page, and click the orange download button. If you're not a member, create a Demand Metric account for this and other marketing resources.